New Peugeot 108 Commercial Featuring Lykke Li - Peugeot 108 Forum
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post #1 of 15 (permalink) Old 07-04-2014, 10:54 AM Thread Starter
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New Peugeot 108 Commercial Featuring Lykke Li

The new Peugeot 108 commercial features alt rock songstress Lykke Li and her song 'Gunshot'. Beyond that it shows her driving around in the Peugeot 108 and meeting up with some male model in a huge garage with only a Peugeot 108 in it. Seems like the kind of car commercial I would expect to see play during movie previews. Nothing too special, but a solid job IMO.


And here is the behind the scenes.

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post #2 of 15 (permalink) Old 07-04-2014, 11:56 AM
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hashtag awful!
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post #3 of 15 (permalink) Old 07-07-2014, 03:41 PM Thread Starter
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hashtag awful!
What's so bad about it? It's hardly the first time a musician and a song have been co-opted in order to sell a vehicle. Did you like the first advertisement that they came out with for the Peugeot 108 better?
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post #4 of 15 (permalink) Old 07-08-2014, 08:32 AM
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I'll take the car and Lykke
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post #5 of 15 (permalink) Old 08-08-2014, 05:50 PM Thread Starter
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It's not the first time that automakers have matched a song and a car together. I remember hearing Janelle Monae sell my a Chevy Cruze at the movie theater for a while.
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post #6 of 15 (permalink) Old 08-11-2014, 07:33 PM
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...The song grows on you :/ I hated this at first... but now it draws me closer to the screen in a very weird way :/
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post #7 of 15 (permalink) Old 08-12-2014, 11:56 AM
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...The song grows on you :/ I hated this at first... but now it draws me closer to the screen in a very weird way :/
you're just hopping for a Lykkie
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post #8 of 15 (permalink) Old 08-12-2014, 05:18 PM Thread Starter
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I think that Peugeot recruiting Lykkie shows that they are aiming for a pretty young demographic. older folks probably don't know who she is.
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post #9 of 15 (permalink) Old 08-12-2014, 06:33 PM
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It's good they're doing that, good to see they're really trying to target a specific demographic rather than go very broad.
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post #10 of 15 (permalink) Old 08-12-2014, 08:30 PM
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you're just hopping for a Lykkie

Me licky Lykke? >:>
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