First Peugeot 108 Ad: 7 Universes of Personalization - Peugeot 108 Forum
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post #1 of 12 (permalink) Old 06-11-2014, 11:23 AM Thread Starter
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First Peugeot 108 Ad: 7 Universes of Personalization

Here is the first ad for the Peugeot 108 city car. The commercials slogan is "7 universes of personalization."

The commercial seems very focused towards women, and by "seems", I mean that it is totally aimed towards women. It's a pretty good commercial, not really anything special, but it's visually engaging and definitely plays to the demographic that the 108 is targeting.

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post #2 of 12 (permalink) Old 06-11-2014, 05:25 PM
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cool commercial, im sure many women will find that it does a good job at directly targeting them, thanks for posting this
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post #3 of 12 (permalink) Old 06-12-2014, 04:03 PM Thread Starter
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But don't you think tis a little weird when you see a commercial that is directly targeting you. Its like, "here you go ladies, a car for women." Shouldn't they be able to market the car to all genders and thereby attract even more buyers.
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post #4 of 12 (permalink) Old 06-13-2014, 12:01 PM
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Well I'm not going to borrow any womens clothes when I go to (hopefully) buy one, or for the test drive I booked for July 1st
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post #5 of 12 (permalink) Old 06-13-2014, 04:07 PM Thread Starter
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Do you think that this commercial makes the Peugeot 108 appealing to men, or families though? I just feel as though it is very targeted, too targeted. It would make more sense if they at least have another commercial that is targeted towards other demographics.
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post #6 of 12 (permalink) Old 06-14-2014, 07:52 AM
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Maybe the adverts for the UK and other countries will be different, it does seem a very short ad for a new launch product.
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post #7 of 12 (permalink) Old 06-24-2014, 04:17 PM
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Also depends on where this ad was initially shown. the number one rule of advertising is if you've seen it, its for you. Except in this cae we were not able to view the advert in its original vector. Targeted advertising is beyond useful in target rich vectors.

For example if this was shown in a homosexual vector it would be tailored to gays. If it was shown during a motocross race it would be skewed to straight males, in this case it was likely aired on a female specific vector hence the focus...



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post #8 of 12 (permalink) Old 06-24-2014, 06:54 PM
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^
Makes sense.
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post #9 of 12 (permalink) Old 06-24-2014, 08:04 PM
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it is, they do make commericals and ads targeted at specific demographics, you see it for a reason.
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post #10 of 12 (permalink) Old 06-25-2014, 04:36 PM Thread Starter
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Yea, that all makes sense. It will be interesting to see some other commercials for the 108 and see if Peugeot goes with an entirely different feel to target a different group of consumers.
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