Whats interesting is that even though the Aygo, C1 and 108 were jointly developed, well actually they're the same, the three companies all had distinct ideas of where they wanted to position.
The Aygo was meant to be masculine, the 108 feminine, and the C1 would pick those who are confused?
The Aygo was meant to be masculine, the 108 feminine, and the C1 would pick those who are confused?
With the 108, Peugeot mainly focusses on female customers. That's why the lines aren't tough (like on the Toyota Aygo) but instead elegant. It gives the 108 an unmistakable French charm that combines beauty with refinement.