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With the multitude of digital tools and platforms available to us today, the first thing we need to do is define a digital marketing strategy. Also, when we talk about Google Ads, one of the most important things to consider is to structure campaigns correctly. At Digital Menta we work on the restructuring of USA Phone Number List Google Ads campaigns with, for example, clients who have just arrived at the agency. We evaluate the architecture that is being followed so far and propose a new one, according to the needs and optimization requirements that Google Ads campaigns, formerly Google Adwords, require. That is why we have found it a great idea to collect some tips and recommendations USA Phone Number List that work, focused on search campaigns, and that we show you with figures. It should be noted that there is no single methodology and that there may be two different and totally valid methodologies. What is involved here is to study the project and based on it choose the most appropriate solution. 3 Summary in figures of the improvements in the structure of Google Ads campaigns How to structure Google Ads campaigns The architecture of the website as a reference The basic structuring that Google usually USA Phone Number List advises is one that reflects the architecture of the website in campaigns and ad groups.

Thus, in the case of an ecommerce like Zalando, the campaign can be SEX + PRODUCT CATEGORY , type "Zalando_Woman_Dresses", and within this the groups with the different existing types: informal dresses, cocktail dresses, shirt dresses, etc ... structure2 Another type of campaign that we should generate would be SEX + PRODUCT CATEGORY + BRAND , since the user may look for something like "armani exchange casual dress" or "kiomi women's boots". Ultimately, this could be an example of how the structure of the website itself can help us determine which campaign structure is more optimal. Creation of adgroups Once we define what will be the USA Phone Number List Google Ads campaign structure to follow, we will provide you with a tip that we find quite interesting and that could be interesting to apply to your campaigns, let's see it with an example: If we cover a topic such as eco cosmetics, and we come up with different synonyms, such as "natural cosmetics", it seems like a good idea to create a specific group for those searches. Likewise, if we can think of some interesting "additions" to the general term, such as "at home" or "online", we also combine them, giving rise to the USA Phone Number List following structures: Groups in Google Ads Editor As a result, when looking at a search such as "eco cosmetics at home", the relevance of our ads will always be higher than that of other competitors who are exclusively bidding on "eco cosmetics", or even "cosmetics". Of course, the Ad Rank is determined in part by the bid, but at least we will do everything in our power to ensure that the quality level is as high as possible.

Keyword creation On the other hand, if we return to the Zalando example, we would create all the relevant keywords for each group, with their possible variations. We mainly like to work with modified and exact broad matches. It should be remembered that the modified broad, as well as the exact one, already USA Phone Number List include some variations such as the plural, spelling errors or even synonyms, so that if we add "+ dress + informal" and "+ dresses + informal" we are being redundant. And likewise, with the new and slight variations that exact concordance admits today, it would not be USA Phone Number List necessary to develop all the possible combinations either. In this case, having [casual dress] is enough.
 
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