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Just read this today in Auto Express and thought it was interesting.

The Peugeot lion has gone through several dramatic makeovers in its lifetime. Back in 1847, when Peugeot produced saw blades and other tools, the lion was chosen as the logo to reflect the strength and suppleness of its saws.

Various versions of a gilt lion were eventually replaced by a new generation of the logo – the lion in outline arrived with the 604 in 1975. It has changed little since then, evolving into a more fluid design.
 

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