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Peugeot CEO Maxime Picat has a key role in PSA/Peugeot-Citroen’s turnaround as head of the automaker’s largest division. With models such as the 308, the Peugeot brand helped PSA to return to profit last year by improving its retail pricing, especially in Europe, where it has gained ground on Volkswagen brand. Picat explained how Peugeot plans to keep improving during an interview with Automotive News Europe Editor Luca Ciferri and France Correspondent Bruce Gain.

You can read the interview here: http://europe.autonews.com/article/20150602/ANE/150529920/how-peugeot-ceo-picat-improved-the-brands-pricing-in-europe
 
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