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PEUGEOT’s drive to expand its retail share of the UK’s new car market has continued to pay dividend, with outstanding end-of-year figures for both Passenger Cars and Light Commercial Vehicles (LCVs).

Customer demand has been exceptional thanks to a model range that is the youngest in PEUGEOT’s history. It’s packed full of sophisticated design, exceptional value for money and high desirability.

The product range is also matched by customer experience with owners of the cars with the ‘Lion’ badge not shy about broadcasting the virtues of their vehicles either. PEUGEOT has recently joined forces with independent online customer review service Reevoo.

As part of an on-going commitment to customer satisfaction PEUGEOT publishes online assessments from genuine owners of its cars on www.peugeot.co.uk. Since March 2014, Reevoo has collected, collated and verified 2,063 reviews, with the average satisfaction rating an impressive 8.6 out of 10.

Total Sales:

Full-year total sales for 2014 stood at 135,834 – up more than 7% on the 2013 total; PEUGEOT’s 2014 total sales volume is the highest in seven years.

Passenger Car sales:

Full-year total retail new car sales for 2014 stood at 52,792 – a figure that’s up more than 12% on the 2013 total. It’s significantly higher than the industry average (+9.9%), and has seen PEUGEOT’s retail market share grow to 4.5% in 2014. Retail sales in December alone reached 2,679 units, a year-on-year rise of over 27%.

The sales growth is primarily thanks to exceptional retail sales performance from three critically acclaimed new models:

The all-new PEUGEOT 108 proved it has what it takes to succeed in the city car segment, selling 7,579 units in the first six months of its life.

Strong demand for the PEUGEOT 2008 Compact Crossover also continued to be exceptional with 17,419 sales in the model’s first full year.

The PEUGEOT 308, the reigning European Car of the Year, put in an outstanding performance, with sales of 14,697.
 

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PSA also made its DS upscale line a standalone brand in 2014 with DS sales focused on Europe and China. DS registrations in Europe were 85,900 last year. Wonder if they'll do a DS1? An upscale version of our little city cars?
 

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They are definitely adding more to the DS line but I think the next one will be a bigger car like a crossover / SUV. I don't think we'll see a DS1 for a while.
 
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