PSA Peugeot Citroen is aiming to re-enter the USA after the completion of its 'Back in the Race' revitalization program.
The 'Back in the Race' revitalization program aims to return the company to profitability by reducing production costs, cutting their lineup and turning their upscale DS variants into a "full-fledged" premium brand.
CEO Tavares said that once these goals are accomplished they can "look at the next steps we should take" which neither confirms, nor rules out a play at the USA.
The revitalization program is supposed to take 3-4 years, so a return to the US is still man years in the future if it does happen.
The 'Back in the Race' revitalization program aims to return the company to profitability by reducing production costs, cutting their lineup and turning their upscale DS variants into a "full-fledged" premium brand.
CEO Tavares said that once these goals are accomplished they can "look at the next steps we should take" which neither confirms, nor rules out a play at the USA.
The revitalization program is supposed to take 3-4 years, so a return to the US is still man years in the future if it does happen.