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Apparently the new 108 has the unique distinction of being the most popular television advert in the UK ever with users of the mobile music identification app ‘Shazam’.

In total Shazam recorded 150,000 tracks tagged as a result of the PEUGEOT 108 commercial. This doesn’t just make it the most Shazamed automotive TV advertisment ever. It makes it the most Shazamed TV advertisement ever!
 

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You can read a bit more about that here: http://jomomag.blogspot.ca/2014/09/peugeots-new-baby-108-is-selling-way.html

Basically a proportion of these buyers were undoubtedly introduced to the car by mobile music app Shazam. The commercial aired, for example, during advertising breaks in the X Factor on Saturdays and Sundays. Viewers had the choice to link to a web page that let them either build their own 108 or download a free track. On some evenings, 39% chose to explore the 108 – more than twice the number that downloaded the song.

Did anyone here buy because of the Shazam advert? I know I didn't!
 
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